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Small Business Saturday Your Way Through Tosa

While we celebrate and cherish our Wauwatosa small businesses all year long, Small Business Saturday is a day to wholeheartedly support shop owners and allow our community to thrive.

Local owners and friendly employees truly add that extra sprinkle of Wauwatosa magic to our town, and we can’t wait for you to experience it for yourself. With so many small shops and local businesses scattered throughout our charming city, you’ll find everything you’re looking for and so much more. Plus, you may not even realize you’re supporting small businesses when you stop into your favorite local coffee shop or tasty bakery for a treat

If you are planning a visit for the holiday weekend, we invite you to dive into our five dynamic districts to discover and support Wauwatosa’s small businesses.

The Village

Treat Yourself With These Small Businesses Local Goods

Get lost in endless options of small businesses in The Village, a thriving commercial district located in the heart of Wauwatosa. Park the car (in any of our free parking lots), window shop around, and stop into countless stores to find whatever you’re on the hunt for (and items you didn’t know you needed!).

Find the latest clothing and accessory trends from local shopping boutiques. Salamander, a women’s clothing and accessory boutique, constantly gets new items in stock (cue trendy and cozy garments for the cold weather!). Situated on Harwood Ave, Shop Privy is a can’t-miss woman-owned women’s clothing boutique with affordable styles and personalized service. 

Snatch an adorable matching hat and gloves combination for someone on your holiday list or for yourself! The owners of Flannel Fox hand-select each item in their shop from local artisans so you leave their shop knowing your purchase helped support other small businesses from the area.

Also located in Tosa Village, stop by The Flower Lady where you can shop stunning and fresh flower arrangements and an assortment of gifts from local, handmade jewelry to holiday decor. Magpie Jewelry & Metal Studio sells a selection of unique, artisan jewelry and gifts. Mooi offers a collection of seasonally-scented candles, signs with motivational quotes, and bath bombs.

East Tosa

Unique Small Businesses Around You

With local businesses and restaurants, our East Tosa district gives off classic Main Street vibes. Grab a pick-me-up from The Little Village Play Café while shopping around the store for a thoughtfully curated gift for kids and adults. 

Johnson’s Cycle & Fitness is another great find that specializes in bike repair and maintenance. You can also find pedal-oriented fitness equipment, clothing, and accessories to shop small without purchasing a brand-new bike!

If you’re looking to support small shops in the business of self-care, check out Cream City Soap Company. Cream City Soap Company offers handcrafted aromatherapy products from raw, fresh materials — the perfect self-care gift.


Shop Small & Local All Day!

When you discover MidTown Tosa, you’ll find roughly 50 locally-owned businesses and shops, including Joy Ice Cream and Fiddleheads Coffee Roasters — all great for a gift card for a loved one!

You can find Lion’s Tail Brewing, a casual brewery with an outdoor patio that sells cans to-go. Feel free to mix and match to create a combination that’s perfect for you. 

68th & Wells

Fun Wauwatosa Businesses You Can’t Miss

Our 68th & Wells district is an adorable area with local bakeries, a local chocolate store, and a coffee shop. A stop at Simma’s Bakery is a must for their famous, award-winning Wisconsin cheesecake. 

It also features a family-owned toy store, Ruckus & Glee, which is a must-visit if you’re shopping for children or those who are young at heart. 

68th & Wells is home to Hyde Park MKE, a women’s clothing, accessories, and gift shop that was once a tailor and dry-clean-only business owned by the owner’s grandfather.

Header photo courtesy of @salamander_tosa