The Tour of America's Dairyland (ToAD) ends where it should, with a bang. After 10 days of racing through Southeast Wisconsin, the world's best road cyclists descend on Tosa Village for the grand finale, and you've got a front-row seat.
From 11a.m. to 8:30 p.m., nearly 1,000 elite racers from 40+ U.S. states and 15 countries tear through the streets of Wauwatosa at speeds topping 35 mph. Back-to-back races run all day, showcasing men, women, hand cyclists and American Paralympians across every skill level. Never watched a criterium before? Professional announcers break down race strategy and team dynamics in real time.
But ToAD isn't just a race, it's a block party. Tosa Village is one of Milwaukee's most walkable, lively neighborhoods and on race day it's fully alive. Grab a coffee from a local café, a bite from a neighborhood restaurant, browse the shops lining the course and find your spot along the barriers. Cowbell optional, but strongly encouraged.
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